Project Description

ABOUT THE COMPANY

Halton Landscaping helps to bring landscape visions to fruition, creative landscaping process all the way through to project completion; with strength in their outstanding customer satisfaction.

They offer a complete range of landscape construction and property maintenance services from weekly grass cutting and lawn care, garden maintenance to interlock driveways, patios, walkway, retaining walls and outdoor living areas. Locally owned and operated & have many divisions to meet all of our customers’ landscape construction and property maintenance needs.

OBJECTIVES

  • Increase brand equity and online reach by focusing on solid content additions and user engagement
  • Create a highly usable, searchable and browseable product catalogue with easy social sharing options and clear conversion points to contact for a quote
  • Expand content and product offerings (patterns, projects, lesson courses) to grow community and brand recognition
  • Reorganize and expand current blog for enhanced search and browse-ability of content
  • Grow social engagement and nurture resulting referral traffic
  • Implement social user stories and hashtag streams to improve trust and credibility and create better conversion
  • Implement a fully responsive solution backed by WordPress CMS and WooCommerce for cart functionality